Pictured: Ruth Chapman, Laurence Moore, John Barrett and
Kevin Johns
The numbers all added up for Coventry and Solihull accountants
Prime when they were runner-up in a national accountancy awards
ceremony in London this month.
Placed second, Prime Chartered Accountants was the only Midlands
finalist competing for the Accounting WEB 'Practice Excellence
Awards' in the medium sized firm category, sponsored by Sage.
Group chairman Laurence Moore said: "This is a very important
event in our industry and it is an amazing accolade for us to be
runner-up in this award."
Mr Moore attributed a large part of the firm's success to their
clients who were asked to comment on how they valued Prime's
services and staff.
Prime were also measured in five key areas - mission statement;
client care, profitability, retention and referrals; financial
performance; growth initiatives; and, finally, process improvements
to quality and efficiency.
Judges found that Prime had delivered 'a strong, positive
message in looking to use technology to develop new ways to support
clients and deliver services that help businesses access
information to help them make the right decisions. Investment in
business development training and Fame prospecting demonstrates
commitment to continued growth.'
The judges also found that the implementation of online
accounting was a 'positive innovation', as was the use of Yammer to
help staff collaborate from different offices.
Mr Moore said the firm had taken great strides in the way it had
run the business and serviced its clients during these challenging
times.
He said: "We run the practice as a business. We have
significantly expanded our marketing function, developed new
services to offer clients - based on advances in technology - and
have continually enhanced our own internal systems to maximise
client service and to measure performance."
Developments included a new website, a new customer relationship
management system and professional marketing collateral produced
in-house, with substantial use of cloud technology and hosted
systems to differentiate its client service offerings.
Prime Chartered Accountants has a combined staff of 56 and more
than 2,500 clients, mainly comprising SMEs and owner-managed
companies.