Pictured: White Logistics' directors, from left - Daniel
Holland, Will Stracey, Tom Stracey, Judith Stracey and Scott Brown,
at the launch of the firm's rebrand
A transport firm has won a national design award following a
radical company-wide re-brand.
White Logistics, based in Pershore, came top out of six
finalists in the Re-brand category at the Marketing and Design
Awards 2011 on Tuesday, November 1.
The accolade follows a huge redesign of the company's trucks,
website, uniforms and logo earlier this year and was won in
conjunction with The Allotment branding agency which helped with
the re-branding.
"We went to great lengths to develop a brand and livery that
supports our family values and our passionate commitment to our
customers, and to have that recognised makes it all worthwhile,"
said Will Stracey, Commercial Director at White Logistics.
"This is a brilliant achievement for us and I'd like to say a
big thank you to all our staff and The Allotment agency for all
their support."
White Logistics, a member of Palletforce - the UK's leading
palletised distribution network, was shortlisted earlier this year
for it's re-branding in the Motor Transport Awards Livery of the
Year category.
The family-run company has been recognised for its new bold
black and white design, in contrast to its previous green livery,
which includes brain teaser puzzles on the back of its trucks.
Its new livery was unveiled earlier this year with an investment
in seven new vehicles and five new trailers in the striking black
and white design, as well as two new trailers in the Palletforce
livery.
"White Logistics took the bold move to completely overhaul its
image and now has a look that reflects its forward thinking and
innovative approach to all aspects of its business. We are
delighted that has been recognised with this award," said Dave
Holland, Sales and Marketing Manager at Pallerforce.