Adrenaline rush: Pam Neaves, owner of Mint Creative Solutions, won a driving experience prize from an online competition

A social media trainer is doing a lap of honour after winning an online competition for an adrenaline-fuelled car racing experience.

Pam Neaves, who owns Mint Creative Solutions, a design and communications company based in Sutton Coldfield, won the prize - to drive an MX5 GT Brit Car replica at Silverstone - after registering herself as a fan of the 'Experience Mazda' Facebook page.

Pam, who delivers social media training for businesses, said: "Online competitions are proving to be a very popular marketing activity on social networking sites and - as my recent competition win would suggest - they can be a great way to reach out to potential customers.

"Facebook currently has in excess of 800 million active users across the globe - now that's a huge target audience!"

In line with her love of fast cars, Pam recently provided The Jaguar Enthusiasts' Club with a tailored social media session that outlined how Facebook, Twitter, YouTube and blogs could significantly increase its member numbers and boost the amount of visitors to its website.

Tony Ridge, marketing manager for The Jaguar Enthusiasts' Club, said: "Pam delivered an informative and inspirational training session on how to use social media sites such as Facebook and Twitter. We were aware that these tools could help us increase membership for the club but we were not sure how best to go about it. Pam provided a very beneficial and professional approach with the right level of instruction and enthusiasm to help us move forward."

Mint Creative Solutions was founded in 2003. The company aims to help businesses attract more profitable clients through effective visual communication and by providing training on the value of social media, search engine optimisation (SEO) and branding. The team host creative workshops and training sessions across Birmingham and the West Midlands, which can be tailored to meet businesses' needs.