Flint Bishop

New commercial sales manager at the Ricoh Arena

Pictured: Chancelle Driscoll, who has been appointed commercial sales manager at the Ricoh Arena

The Ricoh Arena has appointed its first commercial sales manager to continue to build upon its successful sponsorship portfolio.

Chancelle Driscoll has joined the team at the award-winning venue in Coventry with a vast wealth of experience since her previous roles include group sponsorship manager at the NEC and account manager for The ICC.

"This is a big opportunity and I'm really looking forward to the challenges ahead," she said.

"The Ricoh Arena offers something totally unique for prospective partners and sponsors because we offer an array of opportunities that can be tailor-made to the needs and requirements of each client.

"With over one million visitors a year split over a range of different audiences such as B2B, consumer exhibitions, conferences, sport and music it's a great way to engage with and get each company's message out across different sectors."

The 37-year-old, who lives in Solihull, added: "My job is about bringing together all the different audiences who come to the Ricoh Arena - our three key areas of business, entertainment and sport.

"It is an absolutely amazing venue. Not many places can boast they have attracted superstars like Take That and Kings of Leon as well as preparing to play host to football matches during London 2012.

"The Ricoh Arena is already firmly on the map in a number of industries and we need to continue promoting ourselves to develop commercial relationships."

 

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Article published by Midlands Business News on 18 November, 2011

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