Coleshill-based graduate recruitment specialist Grad Central has been working in partnership with major passenger transport provider National Express to develop a tailored recruitment package to support its national UK Bus graduate programme.

Grad Central provided a uniquely tailored online approach including a bespoke micro site featuring homepage banner links from the main Grad Central site.

Lucy Cheatham, Marketing Director at Grad Central, said: "More businesses are becoming aware of the talent and investment that graduates represent. Put simply, the war for securing this talent is quickly increasing. More potential candidates are conducting their job searches exclusively online, which is why an online presence is key to provide cut through.

"Our recruitment solution included carrying out a tailored online campaign for National Express to attract the right candidates. Grad Central is uniquely placed thanks to our top ranking jobs portal www.grad-central.co.uk, which attracts 1000s of graduate job seekers every week, our database of over 60,000 graduate job seekers and of course through our social media channels. In addition to developing and hosting a dedicated graduate recruitment micro site, and integrated recruitment campaign for National Express, we also supported them with the interview process once potential candidates had been screened and tested. Following this, we also managed all feedback."

Madi Pilgrim, Human Resources Director of National Express UK Bus,, added: "National Express UK Bus were looking for a partner to work with on the launch of their first graduate recruitment scheme, and chose to work with Grad Central not just because of the breadth of their recruitment coverage but also because of the dynamism and commitment the team clearly brought to the process.

"The team did an excellent job for us in developing an attractive recruitment proposition, supported by a clear and informative micro-site which gave us the opportunity to showcase our success with previous graduate trainees and let prospective applicants find out about the exciting opportunities we offer. Grad Central were able to find a high number of applicants for us, and short-listed these in line with our requirements. We worked closely with them throughout the advertising and selection processes and are delighted that one of our three successful applicants came through this route, and are confident all will make excellent managers of the future for National Express."

Grad Central is dedicated to matching both recently qualified and more experienced graduate talent with business needs across the Midlands region. The company offers a wide range of solutions to manage a business' recruitment process from start to finish, whether this is through one of its expert consultants or with its recently launched Jobs Board. To find out more about how Grad Central can help you, visit www.grad-central.co.uk