Pictured: Vanesa Nunez (Manager of Spain), Richard Moore (Head of International) and Robin Verschuren (Manager of The Netherlands)

Mobile Fun, the UK's leading online retailer of mobile accessories, has announced the launch of Mobile Fun Spain (www.mobilefun.es) and Mobile Fun Netherlands (www.mobilefun.nl).

The two new sites will sell the same range of products that Mobile Fun's existing UK, German and French websites offer, including a globally-sourced stock of over 8,000 mobile accessories and devices.

Richard Moore, Mobile Fun's Head of International, said: "We have already enjoyed fantastic success with our UK, German and French websites. Our French website was launched in July 2010 and has exceeded initial sales targets, receiving more than 40,000 orders in the first year of trading. As a whole, international sales currently account for 25 per cent of Mobile Fun orders and, as this percentage is increasing, our new websites will help to further promote our brand overseas."

Recognising the importance of localisation in achieving success overseas, Mobile Fun recently appointed country heads for Spain and the Netherlands, who received training at Mobile Fun UK prior to the launch of the Spanish and Dutch websites.

Mobile Fun Spain is headed up by Vanesa Nunez while Robin Verschuren manages Mobile Fun Netherlands. The new recruits have been localising content depending on the specific preferences and demands of each territory. In addition, Mobile Fun's in-house IT team has developed each site to offer preferred national payment methods. Spanish and Dutch customers will also enjoy rapid delivery, with orders placed before 5pm shipped on the same day.

Richard concluded: "Having dedicated websites in another two European countries gives us access to key international and local markets which, in turn, serves to further expand our global presence. We recognise that our market entry in Spain and the Netherlands may be a gradual process, however, with our market-leading product range, we are confident that consumers will react positively to our new websites, as they have in France and Germany."

Mobile Fun's current visitor numbers for its UK, German and French websites exceed 1,300,000 per month while its Spanish and Dutch websites have experienced over 10,000 visitors per week during the initial launch phase, with this number rapidly increasing.