Pictured: Chris Everiss

Leading full service marketing agency McConnells has strengthened its digital team with the appointment of online marketing specialist Chris Everiss as Senior Digital Account Manager.

Chris joins Derby-based McConnells from a major online marketing company, for whom he developed strategies that delivered major increases in online presence and business for his clients.  With over 12 years of experience in online strategy, Chris has a proven ability to devise tailored web-based tactics across a range of market sectors.

Chris has already made a mark by overseeing the relaunch of the McConnells website (www.mccgp.co.uk), which provides a one-stop shop for companies' marketing needs with the addition of industry news and a blog offering best practice tips.

Chris' experience makes him the ideal choice to spearhead McConnells' growing investment in online marketing, as chairman Robert Eley explains. "In recent years, we've seen a huge take-up of our digital services from existing clients, as well as approaches from new prospects interested in gaining a share of the online audience."

"Chris is plugged in to the latest developments, ensuring that we can continue to anticipate trends and provide our clients with a competitive edge," Robert added. 

As Senior Digital Account Manager, Chris will head up McConnells' digital team, overseeing strategy to give clients the best digital route to market. Chris' portfolio will include website, social media and search engine strategies such as SEO and pay per click advertising.  

Where appropriate, he will also co-ordinate with McConnells' brand design, media advertising and PR teams to ensure that online marketing becomes an integral part of client campaigns.

Chris commented: "McConnells is an agency whose enormous experience and pedigree has been built on being a pioneer in marketing. My role as Digital Account Manager will allow me to spearhead exciting new developments for McConnells, and I'm thrilled to be part of the company."