McCann Erickson Birmingham was joined by digital experts from
LinkedIn, Autonomy, Youtube and Facebook to reveal the truth about
mobile media at its 'Mobile Well Told' seminar last week.
The event, which formed part of the agency's 'Truth Well Told'
series, was designed to help marketing professionals better
understand how to communicate with their target audiences in light
of the rise of mobile digital channels.
Joining the speaker panel was Colin Smith from LinkedIn, Owen
O'Donoghue from Facebook, Neil DuLake from Youtube and Matt Mills
from Aurasma. Also joining proceedings was Jason Barrett, head of
creative technology from McCann's parent company, McCann
WorldGroup.
Each of the speakers shared their plans for expanding in the
mobile market over the coming 12 months, alongside presenting
mind-boggling, practical demonstrations of how mobile marketing can
be brought to life, on everything from a football shirt to a drinks
bottle.
Dean Lovett, CEO of McCann Erickson Central, said: "As our use
of the internet via mobile devices increases at such a phenomenal
pace, it's important brands understand what this means when
communicating to their customers. With 40% of all Facebook traffic,
20% of all YouTube traffic coming via mobile, it's evident that the
mobile revolution has arrived.
"By bringing together our expertise, alongside that of our guest
speakers from the world's most prestigious digital brands, we were
able to inspire and educate our clients about the different ways
they can use mobile to engage different demographics .
"The 'Mobile Well Told' event marks the second instalment of
McCann Birmingham's 'Truth Well Told' series, following 'Digital
Well Told' earlier this year. We have plenty more planned for 2012,
so watch this space!"