Pictured: (l-r) Dennis Cook (Box Clever Marketing), Justin Woodman (Box Clever Marketing), Maria Clack (Solar Efficient) and Paul Clack (Solar Efficient)

A Warwickshire company has completed the most low carbon makeover ever to help its green neighbours develop a new business.

Creative communications agency Box Clever Marketing has only around a dozen steps to make from its office in Ettington Business Park in Stratford for meetings with its newest client.

The creative juices of its team have gone into overdrive to help established family firm Alderminster Electrics form a new division called Solar Efficient to install and service solar panels.

Justin Woodman, managing director of Box Clever Marketing, said the partnership lived up to the green ethos of the new solar panel company.

He said: "This must be the most low carbon makeover ever since our offices are across a courtyard which makes attending meetings extremely easy - and there was plenty of agency energy.

"When Alderminster Electrics wanted to set up Solar Efficient to target the UK market they needed a brand identity, website and brochure which is where we stepped in.

"We conducted plenty of research into an industry which is set to grow 30 times by 2015 as well as looked at their national and local competitors.

"Most solar panel businesses are small add-ons to existing businesses but we didn't want to position them as a local company but to give them a national identity through using marketing material which we did through its logo, imagery, copy tone and identity to bring the business to life.

"The government is backing clean energy schemes to encourage more and more householders to give serious consideration to renewable energy and it is definitely an industry which it is growing at a massive rate."

Maria Clack, of Solar Efficient, said Alderminster Electrics had over 25 years' experience in the electrical installation sector but setting up Solar Efficient was all part of their diversification plans.

"To be able to hold our meetings with Box Clever in a carbon friendly manner fits in perfectly with our environmental credentials," she said. 

"We spotted a gap in the market to push forward our specialism in solar panel installation and our website and marketing literature has played a big part in helping to quickly build a reputation as a leading expert within the sector not just in Warwickshire but across the UK."