Pictured: Adeline D'Avout, marketing strategist at JSP, Gill Holtom, Wyatt PR Director, Vicky Kesterton, Wyatt account manager and Gary Car, marketing and communications manager at JSP, at the company's facilities in Estrées Saint Denis, north of Paris

JSP, the world leader in the production and development of ARPRO®, an essential product for the automotive, packaging and consumer product industries, has appointed Wyatt PR to promote its products and applications to diverse markets in the UK and Europe.  

ARPRO® is a lightweight, durable material which is widely used in the automotive industry as a structural and passive safety component in vehicles. It also has applications in the heating and ventilation sector and new and exciting applications are in the pipeline in the marine and electric vehicle sectors. The material is also increasingly being used in sports helmets and racing vehicles in both Europe and the US.  

Wyatt's remit will be to deliver impactful media relations into the UK and Europe and also facilitate some exciting product launches towards the end of this year and in 2012. 

Gary Carr, marketing and communications manager at JSP, comments: "We were impressed by Wyatt's knowledge of our sectors and ability to deal with potentially complex and technical briefs and turn them into practical and successful programmes that can be rolled out within Europe and tailored to the different country markets to optimise results."

Gill Holtom, PR Director, adds: "We are enjoying working with JSP and share the team's passion for its products and their potential in a wide range of markets. We are particularly excited by the prospect of working with them to launch new products into Europe."