Pictured: Sara Swire, New Dawn New Day chief executive,
Joanna Moore, New Dawn New Day business manager, and Kirsty Wilby,
senior account executive at hopwood public relations
A charity that aims to transform the lives of women and their
families has appointed Leicester-based hopwood public relations to
manage its communications.
PR specialists from hopwood will work alongside fundraising
consultants to help New Dawn New Day reach a wider audience and
develop new services.
Joanna Moore, the charity's business manager, said: "We are
delighted to be working with hopwood. They understand our needs,
and we are confident they will help us to achieve our vision."
The charity, based in Braunstone, Leicester, works to overcome
poverty and inequality with programmes including education,
counselling and childcare.
Its services include the Just Women project, which focuses on
helping women coming out of prison to avoid re-offending and break
the cycle of crime.
Kirsty Wilby, senior account executive at hopwood pr, said:
"We're committed to helping New Dawn New Day, which is an excellent
charity doing really important work and making a difference."
Now in its 21st year, hopwood provides PR and marketing services
for businesses, charities and public sector
organisations.
It has been nominated for, and won, a number of regional
Chartered Institute of Public Relations awards, including Best
Business to Business Campaign, Best Charity Campaign and Best Low
Budget Campaign.