Flint Bishop

Give an extra gift this Christmas

Pictured: Maxine Court, from Rainbows Hospice for Children and Young People with 13-year-old Lucy McNabb, Jo Tallack, Highcross' general manager, Abigail White, marketing and events coordinator at Highcross, and Jess Potter and Lisa Todd, both from Rainbows

To coincide with the launch of its annual Christmas Grotto, Highcross Leicester has launched its very own festive toy appeal and is urging shoppers to donate an extra gift for local life-limited children this Christmas. 

Highcross has positioned the Christmas drop box next to the centre's customer information desk on the upper mall, where shoppers can donate a present of their choice to Rainbows Hospice for Children & Young People.

The drop box - in position from now until December 19 - will be emptied in advance of the big day, with all toys going to the children and young people visiting Rainbows over the festive period. 

Gurvinder Rupra, marketing manager at Highcross, said: "Not everyone is fortunate enough to spend Christmas together in the ways we take for granted, so we're hoping that generous Leicestershire shoppers are able to bring a smile to the faces of those visiting Rainbows this Christmas and make the day more enjoyable for them. 

"We're urging shoppers to donate gifts of all shapes and sizes, but we do ask that they're new, unused and in their original packaging."

Lisa Todd, a nurse at Rainbows, said: "Initiatives such as the Christmas drop box are a great way to make a difference to the lives of the children and young people that visit Rainbows.

"Toys play a really important role at Rainbows as they help stimulate children of all ages and needs. We're really looking forward to presenting the children and young people with the generous gifts from the Leicestershire public."

 

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Article published by Midlands Business News on 23 November, 2011

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