Stafford based PR firm Stone Junction will be holding a free
seminar entitled 'Why your business is newsworthy' on December 8,
at the Beacon International Centre in Stafford. The seminar is open
to all businesses in Staffordshire and is being organised in
partnership with The Business Innovation Centre (BIC).
The networking event is set to help local companies find out how
PR has changed with the advent of digital media and how they can
use it to promote their businesses. The session will take attendees
through the full process, from conceiving ideas and choosing media
targets to taking advantage of new technologies and measuring their
success.
The seminar is part of a series of sessions organised by the
BIC, intended to help Staffordshire businesses develop, fund,
market and profit from innovation. The BIC was established to
assist firms and individuals in developing inventions, innovations
and technology related issues.
Richard Stone, the managing director of Stone Junction will be
delivering the seminar. He has over a decade's experience in public
relations and has represented companies including global
engineering, IT and telecoms companies, such as WorldCom, BT,
Schneider Electric, SKF and Parker Hannifin. He also has extensive
experience in the small business and SME sector and currently
represents a number of Staffordshire businesses, including
Accutronics, European Automation and Powermaster, as well as a
range of other companies both across the UK and abroad.
"Most business owners and SME business managers think that their
own businesses aren't newsworthy," explained Richard Stone,
managing director of Stone Junction. "But my experience is
different. My experience tells me that small, agile and dynamic
companies often make the most exciting news. They can be creative,
they can express opinion and they can take advantage of media
opportunities that larger companies can't.
"This is all serious stuff but we are going to try and make the
seminar fun as well. People absorb more when they are doing
something memorable and the whole point of the day is to provide
the delegates with something useful that will help them move their
business forward. We hope to leave them with a clear understanding
of what PR can do and how it can help promote their innovation." he
concluded.
To book a place contact Sandra Butterworth on 0845 8458020 or
e-mail Sandra.butterworth@thebic.co.uk.