Integrated marketing communications agency Lesniak Swann is delighted after winning a lucrative design and programming contract for a global, multi-language footwear site. 

After a three-way competitive pitch, the Staffordshire-based agency's bespoke solution out shone the competitors, and Michelin Lifestyle Limited (MLL) recruited them.

Mark Lesniak, Joint Managing Director at Lesniak Swann said: "We've worked with Michelin Lifestyle since 2002, but this didn't make us complacent for the pitch - we knew there was strong competition.

The in-house designers and programmers worked together to produce a bespoke, phased solution that allowed multiple user access, whilst allowing the brand ambassador complete control.

He continued: We've actually completed phase one of the project, which saw us adapting an existing site for a European launch".

Phase two, which will be launched in the New Year, sees the agency developing the multiple users site. The content rich website will have the capability of the content being updated across the world by its distributors, whilst allowing MLL complete control.  The site will also be multi-platform including mobile access.

Martin Gregory, Marketing and Communications Coordinator at Michelin said: "We've obviously built up a very good working relationship with Lesniak Swann over the years whilst using their design and print services.

He continued: We were delighted with the design and programming solution that they presented, and it was a unanimous decision to recruit them. Their solution was brilliant, but it was also their well-developed in-house structure which means that we've not had to create additional resource to manage the project".

To find out how Lesniak Swann can help your business engage effectively and efficiently through the use of relevant, integrated marketing call 01782 284503 or email alexs@lesniakswann.com.