Pictured: Jo Wright, Concept Advertising and PR Ltd new Managing Director

Jo Wright has been appointed as the new managing director of Concept Advertising and PR, tasked with the management and continued expansion of the Worcester based agency. She succeeds founding member, Bob Wooding who becomes Chairman of the board.

Wright has held a number of marketing and sales roles including client-side marketing at British Airways Airmiles and ITV Digital, responsible for the £1.3 million On-Digital to ITV Digital rebrand roll out to Dixons and Currys, Comet and Carphone Warehouse. Later in her career, Wright spent time in a sales role at 3663 Foodservice, training with and working alongside Kraft Foods, Proctor & Gamble and Nestle. Together this path lead her to an agency role at Concept where her market sector experience has grown to encompass engineering, manufacturing, healthcare and professional services and full service above and below the line campaigns.

Bob Wooding, Concept Advertising and PR Chairman says, "Jo has been responsible for new business models, pushing for growth orientation and account management excellence. She is exactly what we need to capitalise on the increasing opportunities that are available in Worcestershire and the Midlands."

The 38 year old agency provides full service traditional and digital marketing, specialising in print and digital design, website and e-construction formats.