Channel 4 Education, in partnership with high street bank
Barclays, is launching 'The Stake' - a competition that provides
young people with the chance to decide how £100k of real
money is spent. The Stake will inspire and give young people the
opportunities to use their business and enterprising skills to win
a slice of £100,000 prize pot to support community or
business ideas that will make a difference.
Anyone aged between 16 and 21 years of age can submit ideas
about how they would spend a share of the money, be it a start up
business, a new school skate ramp, one-off event - or anything in
between. To increase their chances of winning, entrants will need
to carry out a series of online challenges including winning public
support and setting out financial plans, which show their idea can
be a success.
There are two ways that young people can take part: they can
submit an idea themselves or by registering as a stakeholder, they
can have their say in whose idea wins. Stakeholders can increase
their voting power by completing fun money challenges, which are
based on the Barclays Money Skills programme
www.barclaysmoneyskills.com and designed to build their financial
knowledge and skills.
Expert advice will be given throughout the competition from
mentors including Barclays CEO of Retail and Business Banking
Antony Jenkins, the UK's digital champion Martha Lane Fox, The
Apprentice winner Tim Campbell, SB.TV founder Jamal Edwards and MP
Esther McVey. The top 20 ideas with the most stakes by 11:59pm on
the 23 December will be shortlisted and judged by a panel from
Channel 4 Education and Barclays.
Antony Jenkins, Chief Executive of Barclays Retail and Business
Banking said: "It's crucial that young people have the opportunity
to build their financial skills and confidence and actively
participate in the future growth of the economy.
"Barclays is excited to be supporting The Stake which is a great
way for young people to turn their ideas into reality. This
innovative competition will identify some of the business leaders
of tomorrow and provide many more young people with valuable
financial knowledge."
Up to six winners will be announced in January 2012. Each
winner will be given up to £20,000, along with support from
top financial experts, to make their ideas a reality. A film crew
will follow their stories as the fledgling community and business
entrepreneurs go through their first challenges of bringing their
ideas to life.
Jo Twist, Commissioning Editor of Education at Channel 4 said:
"Being enterprising and knowing how to turn your passion into a
satisfying reality is such an important skill for young people to
experience. But often you need to know how to manage money to make
that happen. In what is a bit like a cross between Kickstarter and
strategic gameplay, we hope The Stake will inspire thousands of
young people to be more financially savvy and show them that
anything is possible."
The Stake concept was created and is being delivered by youth
engagement agency Livity.