Food lovers attending this year's BBC Good Food Show Winter will be able to get their hands on the ultimate show guide thanks to an innovative new App created by developers Black Pepper Software Limited. 

The 21st anniversary show, which takes place from 23-27 November at the NEC, will welcome hundreds of exhibitors and thousands of food fans across the five days, who will be able to download the free App in order to have the ultimate show experience. 

Companion is a multi-platform location-based mobile solution application. It is the perfect event participation tool for visitors and exhibitors to navigate, access event information, connect with each other and enhance their experience.

Adam Wright, Head of Solutions at Black Pepper said: "The launch of the BBC Good Food Show Winter App comes following a successful trial earlier this year at BBC Gardeners' World and BBC Good Food Show Summer. Thousands of visitors downloaded the app, and the positive feedback was phenomenal."

Sue Horrigan from the NEC, said: "Each year, the NEC welcomes millions of visitors and we are continually looking for ways to improve their visit and give them the best possible experience whilst on site. We teamed up with Black Pepper to develop an App that connects organisers and exhibitors with their consumers, which is what has been created for the BBC Good Food Show Winter."

Rachel Poletti-Gadd from BBC Haymarket said: "We were the first exhibition organisers to partner with the NEC to launch a show App back in June and it proved immensely popular with both visitors and exhibitors. We welcome thousands of visitors to each of our shows and the App is a way for them to improve their overall experience and get the most out of the show. Exhibitors also like the App as it's a way for them to interact with consumers and find out more about their behaviours whilst on site." 

For more information about Black Pepper Ltd, please visit their website here: www.blackpepper.co.uk