The NEC is enjoying a bumper autumn with a number of high
profile events reporting record attendance figures.
So far this autumn the National Exhibition Centre (NEC) in
Birmingham has hosted many shows that exhibitors say have been
bigger and better than ever before.
As event organisers turn to the heart of the country to boost
their investment, the NEC has hosted a variety of shows from a wide
range of industries since the start of September, with less than
10,000 visitors to around 50,000.
One of the earliest successes of the season was Autumn Fair
International (AFI), which was staged at the NEC from September 4-7
and attracted more than 1,500 exhibitors.
AFI is an essential diary date for the retail trade sector and
more than 60,000 new products were showcased to over 32,000
visiting buyers who were keen to make deals on new lines for winter
and spring. Attendance was up by three per cent on last year and
organisers reported the highest footfall since 2006.
The Dairy Event and Livestock Show, September 6 -7, built on the
success of 2010's inaugural event at the NEC with a 10 per cent
increase in visitor numbers, and the Recycling and Waste Management
Exhibition in partnership with the Chartered Institution of Wastes
Management (September 13-15) saw 13,000 visitors in Birmingham.
Nearly 9,000 attendees were recorded at Interplas - a show for
the plastics industry - between September 27 -29. It was such a
resounding success that many exhibitors have already reserved their
space for the next show in 2014.
The Cycle Show celebrated its 10th year in its new home at the
NEC, and its move from London to Birmingham was rewarded with the
attendance of thousands of visitors from all over the UK. Visitors
queued up to try out a new purpose built outdoor mountain bike
track.
Paul Byrom, of Cycle Show organiser Upper Street Events, said:
"The fact we had the space to offer an amazing track like this is
one of the main benefits of moving to Birmingham.
"Birmingham has been a fantastic host and we've been delighted
by the response to being at the NEC."
In October, Grand Designs Live saw TV host Kevin McCloud opening
proceedings at the popular home show with a record-breaking
predicted crowd of around 50,000 over the three-day event.
Welcoming around 2.1 million visitors each year, the NEC stages
around 138 trade and consumer exhibitions, from family favourites
such as Crufts, to massive trade exhibitions such as Autumn Fair
International's counterpart Spring Fair Birmingham.
Kathryn James, Managing Director of the NEC, said: "We are
extremely pleased to see our clients doing well, as witnessed by
the large number of hugely successful shows that have been hosted
by the NEC so far this autumn.
"Exhibitors are much more demanding than they ever have been,
and rightly so: they must make careful investments in their events
calendar. Hosting events at the heart of the UK's motorway network
in Birmingham, instead of asking visitors to travel to London, has
benefitted many organisers who are seeing higher attendance
figures. The move to the Midlands also means that exhibitors, such
as the Cycle Show, can fully explore their event possibilities by
doing things like building outdoor bike tracks."