The commercial team at Warwickshire County Cricket Club was one of the star players at the recent England & Wales Cricket Board (ECB) Business of Cricket Awards, after taking the honours for the Best Integrated International Marketing Campaign and Best Use of Digital Media.

The club was awarded Best Integrated International Marketing Campaign for its marketing communications strategy that helped attract more than 93,000 spectators to the new redeveloped Edgbaston Stadium for the third npower Test Match between England and India in August.

The Best Use of Digital Media Award came after Warwickshire became the first cricket venue to launch an iPhone app ahead of the Test Match, where cricket fans could buy tickets and get easy access to club and match news. The club also launched a new digital magazine - called The e Mag - which was issued to more than 27,000 ticket buyers. Both were designed to provide real-time information and enhance the customer match day experience.

James McLaughlin, Commercial Director at Warwickshire CCC, said: "Every Test Match at Edgbaston is a great occasion for the club, but this year's was of even greater importance as we launched the new £32 million Pavilion Stand. Our marketing communications strategy was therefore paramount to securing such great attendances across the four days.

"Our 'Let Battle Commence' campaign ensured that we could reach as many people as possible by incorporating a mix of outdoor branding at major sites across the Midlands, prominence in the Bullring Shopping Centre, radio partnerships with BRMB, Raj FM and STAR TV, as well a series of regular PR milestones leading up to the Test.

"Being honoured for our digital initiatives is also particularly pleasing to this team. We want Warwickshire to be renowned for being one of the most proactive sports clubs in the UK, and products like the app and e Mag ensure that we can give supporters as many channels as possible to keep updated with club developments."

Warwickshire is looking to build on this year's success at the ECB Business of Sport Awards by extending its iPhone app across a range of other mobile platforms - including Android and Blackberry - to give more opportunity to interact with fans ahead of its three international fixtures and its domestic matches at Edgbaston in the 2012 season.

Next season, Edgbaston will host England in all three forms of the game for the first time in its history, including a Test Match against the West Indies (Thursday 7 - Monday 11 June), a Natwest Series One Day International against Australia (Wednesday 4 July) and a Natwest T20 international against South Africa (Wednesday 12 September).