More than 11,000 students flocked to Highcross Leicester on
Thursday, October 13 for the centre's second annual Student Lock In
event.
The event, which attracted students from across the county's
universities and colleges, was hosted in partnership with the O2
Academy Leicester and Total Students and served to welcome new and
existing students to Leicester for the autumn semester.
Almost 60 retailers and restaurants - as well as Highcross'
Cinema de Lux - took part in the two-hour event (between 8.30pm and
10.30pm), which saw sales rocket during the extended opening hours
and like-for-like footfall increase by 84%.
Those visiting on the evening were treated to retailer discounts
of up to 50 per cent, prize giveaways, freebies and
entertainment.
Abigail White, marketing and events coordinator at Highcross,
said: "Leicester has a thriving student economy and we're really
pleased to have been able to welcome so many students - both new
and old - to the centre to showcase the shopping and leisure
experience Highcross has to offer, whilst allowing to bag some
bargains at the likes of Topshop, H&M and River Island,
too."