Pictured: Stephen Leonard, Divisional Director for
Marketing and E-commerce for The West Brom (left), with Nigel
Pipkin, Director at Seal, after the building society, the sixth
biggest in the UK, appointed the consultancy to grow its national
and regional PR
Top six building society The West Brom has appointed Seal to
grow its national and regional profile as it seeks to capitalise on
a new brand identity, increase lending and develop its customer
base.
One of Seal's most prestigious PR wins of the year so far, it
follows a highly competitive three-stage pitch process involving
six agencies.
Seal will work closely with the in-house marketing and
communications team on executing an intensive PR campaign that will
ramp up the Society's community engagement, support its branch
modernisation programme and promote innovative new products and
services.
Katie Morris, Seal's Chief Executive, said: "The West Brom is
one of the strongest brands in the Midlands, with a heritage going
back 160 years.
"We are thrilled to be working with them and look forward to
further strengthening the relationship with existing borrowers and
savers, as well as supporting the drive to win new customers, both
in the local branch network and online.
"While its heartland is in the Black Country and Birmingham, as
the sixth biggest building society in the UK it is a major
financial services provider and our focus will be on achieving
national as well as regional exposure."
Stephen Leonard, Divisional Director for Marketing and
E-commerce for The West Brom, said: "All the agencies who pitched
were excellent, and it showed the depth of exciting talent that
exists outside London.
"Seal's presentations in this three stage process were
outstanding, with highly creative ideas. They won the day because
they were able to show they really understood that PR and marketing
must work together in an integrated way to achieve our business
goals. We're delighted to have them on board."
The West Brom win follows a confident start to the year for
Seal, with The Parts Alliance, Walsall Healthcare NHS Trust and
Clarkes Transport among a clutch of account gains.