Pictured: Julian Clay from ediTRACK with Penny Robb, centre manager at the University of Warwick's Business Innovation Centre

A software development company, with an office in Coventry has won a European award for its contribution to the growth of its clients.

ediTRACK picked up the Supply Chain Technology gong at the Supply Chain Distinction Awards in Berlin after its innovative 'Lighthouse' software helped a number of high-profile firms record impressive improvements.

Lighthouse allows users, predominantly in retail, fashion, electronics and pharmaceuticals to pull together a clear supply chain that provides greater levels of control and communication.

This is the second prize ediTRACK has won in recent years after jointly claiming the Insurance Times' Gold award for Claims Initiative of the Year in 2009, based on its work with AXA.

Julian Clay is the chief operating officer of ediTRACK and is based at their Midland office which is located at the University of Warwick Science Park's Business Innovation Centre in Binley. 

Julian is pleased that his team has been recognised for their work and feels the recent supply chain technology award demonstrates the adaptability of their Lighthouse product.

"With so many people working and sourcing from overseas it is important that there are clear processes in place so that everyone involved is aware of what is going on," he said.

"Everybody has their own version of information but through using 'Lighthouse' technology we can provide improved collaboration and a single repository for communication which means people are able to see things from the same viewpoint and are getting 'one version of the truth'.

"Lighthouse is something we have been working on for around four years now but it is a continuously evolving product based around the technology we have been developing since the company began over ten years ago.

"It can be customised to fit the needs of clients from a range of industries and we have found it is particularly well-suited to retailers due to their requirements to streamline supply chain processes to bring them competitive advantage.

"As an example, since using Lighthouse, New Look processes 185 per cent more purchase orders than it could five years ago, without increasing its back-office staffing levels.

"Our Binley office also helps us maintain good relationships with our retail clients because it means we are very close to the likes of George Clothing and other West Midland customers while we are also well connected to those in other parts of the country."

Penny Robb is the centre manager at the University of Warwick's Business Innovation Centre and is pleased to have added another award to the centre's roll of honour.

She said: "We were delighted to hear the news of ediTRACK's recent triumph.

"We have a wide range of clients from a number of different industries across our innovation centres and many have achieved great success at award ceremonies as well as in business as a whole.

"This follows on from the success of some other Science Park companies such as Dynistics and Customer Research Technology who have since gone on to grow and grow."