Pictured: Daren Hollins, facilities manager for Hollywood
Monster
A leading signs and graphics specialist and a display materials
supplier have joined forces under a new eco-friendly initiative
that aims to boost their waste recycling and save them money.
The Pyramid Recycling Initiative means hundreds of tons of
waste, including PVC, acrylic, polypropylene, aluminium composite
and polycarbonate, which may otherwise have been sent to land-fill
will instead be recycled.
The move means that Birmingham-based Hollywood Monster and
Pyramid Display Materials, which has bases in Birmingham,
Manchester and Gateshead, will reduce their carbon footprint,
improve their green credentials, and save money in the process.
Hollywood Monster in one month alone has saved over 30% of its
land-fill costs.
Pyramid's head of sales and marketing Neil McCarthy said the
company used the move to its new 40,000 sq ft property in
Manchester earlier this year to completely review its waste and
recycling policy.
The company had previously had some recycling initiatives in
place but was also paying to have several wheelie bins of mixed
waste material removed every other day. The same procedure was
operated by branches in Birmingham and Gateshead. Pyramid now works
with a company called RETECH, based in Halifax, which supplies all
its branches with separate metal cages for seven separate waste
categories. The initiative has been so successful it has extended
it to selected customers including Hollywood Monster.
Pyramid uses a separate recycling company for its paper and
board and general mixed waste. All waste - the majority from
cutting and converting for customers - is carefully separated and
put into the relevant cage, he said.
Some materials that contain different products like
self-adhesive vinyl (PVC face film and paper liner) have to go in
mixed waste. For all RETECH cage waste the company receives an
agreed price per ton, per category. It currently recycles around 30
tons of waste per month.
Hollywood Monster facilities manager Daren Hollins said:
"Hollywood Monster has a strong commitment to introducing and
improving ways of combating waste. We always do what we can to
operate in an environmentally responsible manner. By working with
our suppliers we are able to recycle as many products as
possible."
Neil added: "We are delighted to be able to help Hollywood
Monster with their recycling initiatives. As Pyramid, from our own
waste we now recycle over 30 tons of various display materials
including polypropylene, aluminium composite and foam PVC to name
but a few.
"When Hollywood Monster asked if we could help them with their
own waste we were more than happy to assist by supplying them with
recycling cages. It has created a win-win situation for both
companies."
Hollywood Monster employs around 65 people and works with major
companies including Next, Virgin Media, LilyWhites, Debenhams, Ann
Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan
Sindall, Lovell Homes, Redrow and Bovis Homes. Sectors it is active
in include commercial and residential property, construction,
retail, corporate, exhibition, outdoor media, event, stadium,
museum and theatrical.
The company has invested heavily in state-of-the-art printing
technology enabling it to produce enormous banners and advertising
hoardings at high-profile sites including sports stadiums,
festivals, rock and pop concerts, shopping centres and property
developments. For more information, please contact Tim Andrews on
07774 100013 or visit www.hollywoodmonster.co.uk.