Pictured: Staff at Plantscape prepare the herb planters
ahead of delivering them to Ipswich and Kirklees
Pedestrians walking through Ipswich this Autumn will be greeted
by the scent of rosemary and lavender as part of a trial run for
planters stocked with colourful and aromatic herbs.
The town's Business Improvement District management
organisation, Ipswich Central, has ordered 15 one metre square
planters containing a wide variety of herbs including cotton
santolina, lemon balm, and topped off with spiky cordyline, which
will act as a focal point.
The planters were supplied by Ashbourne-based Plantscape, which
is ramping up its marketing of herb planters after noticing how its
customers are increasingly using its containers to grow edible
plants or aromatic varieties in sensory gardens.
They were delivered to Ipswich at the end of September, when
they will replace the town's more traditional summer floral
planting scheme.
Mark Stone, managing director of Plantscape, said: "Flowers are
still the definite number one when it comes to displays, but there
is certainly a growing demand for plants that look beyond the more
obvious blooms.
"With this in mind, we decided to offer our regular customers
the chance to replace their summer planters with herbs this autumn
and we were delighted when Ipswich agreed to give them a go.
"While herbs may lack bright colour, they make up for it with
interesting leaf structures and different shades, but it's when
people rub their leaves as they pass by, releasing the scent, that
they come into their own."
Ipswich Central manages the Ipswich Business Improvement
District (BID) zone within the town centre, and is responsible for
maintaining the welcoming appearance of the town so that it remains
an attractive and appealing place for visitors and residents
alike.
In the last five years, Ipswich Central has worked extremely
hard to improve the town centre and create an attractive leisure,
retail and residential destination. In total, 425 planters have
been commissioned by Ipswich Central to brighten up the centre of
Ipswich.
Paul Clement, Executive Director of Ipswich Central, said: "This
is the first time we have had winter planting in Ipswich Central
and we chose herbs over a more traditional floral scheme because we
thought it would be something a little different for Ipswich and
potentially provide a talking point for visitors.
"As a town, we are continually looking for ways to improve the
landscape in our town centre, and one of the ways in which we have
tackled this is by increasing the presence of planters over the
years.
"There are over 700 businesses within our BID zone; and many of
their employees both work and live in the town. We want to create
displays that not only smell and look nice, but also add to the
vibrant and attractive atmosphere we are striving to create in the
centre of Ipswich."
Another council which has bought a herb planter from Plantscape
is Kirklees Council in West Yorkshire, which has installed it on a
local housing association development.
Kirklees has planted herbs in its containers for a number of
years, placing them in towns such as Dewsbury, Birstall and
Holmfirth - home of the long-running BBC comedy Last of the Summer
Wine.
Paul Marshall, manager of Kirklees Council's Bradley nursery,
said: "There is no doubt that plants enhance the living environment
and, because they can be enjoyed in a number of ways, herbs help us
in our aim to encourage more people to get into horticulture.
"We are always pleased to see people enjoying the herb planters
in the town centres. They give off a marvellous scent when they rub
their hands on them and if they want to take a couple of leaves for
their cooking, that's great.
"But there is certainly a positive knock-on effect. When people
get involved in growing and interacting with the plants on their
estate, it gives them a sense of ownership in their surroundings.
This in turn ensures that they look after the place and are more
proactive when it comes to preventing vandalism and so on."
Plantscape is the country's largest supplier of floral features
and supplies planters, ranging from its patented Hanging Holestar
raised planters to large multi-tier Eyefull Towers. It is also one
of only two UK companies to supply anti-terrorist planters tested
to the ISO PAS68 standard.
Other products from Plantscape include lamppost-mounted
solar-powered Christmas trees, which provide an eye-catching
display without needing to be wired into the mains and no
electricity bill.