Nature's Feast the UK's leading manufacturer of food and accessories for wild birds has appointed Cognition to boost its national profile.

Cognition will execute a national led PR campaign to educate UK consumers on the benefits of using Nature's Feast's comprehensive products and food range which can help attract more birds into the gardens of Britain.

The campaign, which will also focus on wider wild bird nutrition and wellbeing, will officially be launched in the run up to 'Feed the Birds Day' on 29th October 2011.

In preparation of this key date Cognition's creative and marketing teams have updated Nature's Feast's consumer literature and fact guides which are aimed at committed bird lovers, enthusiastic amateurs and parents of young children.

Commenting on the new win, Tim Witcherley, Managing Director at Cognition says:

"Nature's Feast has developed the perfect blend of bird seed to help attract as wide a range of birds into the garden as possible. Our PR activity will therefore focus on this unique selling point through a number of creative campaigns that are backed up by proven and scientifically led research."