Pictured: (l-r) Sporting their fake moustaches which will
soon - hopefully - become real, are, John Street, Daniel Gidney and
Anthony Mundy
It will be a case of showing a stiff upper lip throughout
November at the Ricoh Arena to raise awareness of prostate
cancer.
Chief executive Daniel Gidney, facilities director Anthony Mundy
and finance director John Street will be growing - or attempting to
grow - moustaches for the Movember fundraising campaign throughout
the 30 days of November.
Over 110,000 men, or Mo Bros, took part across the UK in 2010 to
raise over £11.7 million for vital funds and to increase
awareness of men's health, specifically prostate and testicular
cancer.
Daniel, Anthony and John are taking part in Movember and have
challenged their colleagues, friends and families to help them
reach £1,000 which will then be doubled by the board of
directors at Arena Coventry Limited, who run and manage the Ricoh
Arena.
Daniel said there was a serious aspect to a fun decision to be
involved in Movember.
"There is a comical side to it since none of us have ever had a
moustache before and we're not sure how much facial hair we will be
able to grow," he said. "It has caused great hilarity in the office
as well as ridicule from our family and friends.
"But the most important aspect is to raise awareness because
prostate cancer is the most common cancer in men and the key fact
is that one man dies from prostate cancer every hour in the UK.
"We felt it was a very worthwhile cause because not enough
people know about it and we want to raise awareness of this silent
killer."
JC, co-founder of Movember UK, said the emerging moustaches of
Daniel, Anthony and John will allow them to promote men's health as
they become walking, talking billboards for the 30 days of
Movember.
"Through the power of the Mo we are changing the actions and
attitudes of men around the world when it comes to their health,"
he said.
"The Mo is a catalyst for change, promoting both public and
private conversation and through the growth of a moustache during
November we will continue to increase early detection, diagnosis
and effective treatment of cancer."
To sponsor Daniel, Anthony or John, go to
www.justgiving.com/Ricoharena
Anyone wanting to take part can find more details at
www.movember.com