Flint Bishop

Meet Birmingham tastes success at Square Meal exhibition

Pictured: James Newman Jewellers'

Meet Birmingham, the official business tourism programme for Birmingham, attended the leading industry showcase Square Meal Venues & Events in September at London's Old Billingsgate, with visitors to its stand learning more about the city's growing conference and events offering.

The 2011 event, which saw Meet Birmingham exhibit for the first time, enjoyed an increased attendance across its two days, providing nearly 8,000 visitors with all of the latest information on the UK's conference venues and the latest trends in the events market.

Ian Taylor, Commercial Director, Marketing Birmingham, the city's strategic marketing partnership that operates Meet Birmingham, said:

"The exhibition gave us and our stand partners venuebirmingham and Drayton Manor Hotel the chance to showcase the quality, range and value of the city's conference and events venues to a high calibre of visitor.

"With 28 hotels at various stages in planning and construction, multi-million pound transport upgrades and a host of enviable venues with established reputations, Birmingham is the UK's meeting place with the whole package for event organisers."

During the two-day exhibition, Meet Birmingham ran a competition for its stand visitors to win a prize of beautiful handmade jewellery from the city's historic Jewellery Quarter, a unique area dating back over 250 years and home to over 400 jewellery businesses.

Taylor added:

"Our competition prize, designed by James Newman, member of the British Jewellers' Association, was a real draw and provided a talking point for visitors to our stand, who were keen to learn more about Birmingham's heritage and its reputation as an increasingly dynamic, cosmopolitan and welcoming city."

Birmingham was also represented at the exhibition by Aston Villa Hospitality and Events, The Belfry, etc. venues, IET Venues and The Clarendon Suites.

For more details of Birmingham's conference and events offering, including the services provided by Birmingham Convention Bureau, visit www.meetbirmingham.com.

 

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Article published by Midlands Business News on 18 October, 2011

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