Pictured: A Midlands Air Ambulance landed at Palletforce's distribution hub while attending a road traffic collision nearby

Colleagues and clients of one of Burton's biggest businesses took to the greens for an annual golf day and raised £500 for charity.

The cash raised by members and customers of Palletforce, the UK's leading palletised distribution network, will be donated to Midlands Air Ambulance.

"Our golf days are always very popular and we took advantage of the competitiveness that overtakes the players once they hit the fairways to raise money for a good cause," said Palletforce Sales and Marketing Director Dave Holland.

"As always our members and customers have done us proud with their generous spirit."

More than 50 customers and members teed off at the golf day at the Forest of Dean and money was raised through a Beat The Pro competition.

The donation to Midlands Air Ambulance comes after Palletforce, based at Centrum West, donated £4,500, raised through an auction at their AGM in January, to the charity.

"All the customers and members of Palletforce understand the importance of our service because they're on the country's trunk roads day in and day out," said Stef Langford-Brown, Corporate Fundraising Manager at Midlands Air Ambulance.

"It's only with the support of people such as Palletforce that we can continue to operate this life saving service. Thank you for helping us to save lives by saving time."

Midlands Air Ambulance, alongside Cancer Research UK, was chosen by Palletforce staff as the charities they wanted to support at the AGM.

Palletforce staff also saw the work of the air ambulance first hand when their helicopter landed at the network's distribution hub, which overlooks the A38 in Burton-upon-Trent, last year as it responded to a nearby traffic collision.

"Midlands Air Ambulance is a brilliant local charity that provides vital emergency assistance that really can make a difference to someone's life," said Dave.