Pictured: Phil Roberts (with glasses) of Flexible Vehicle Contracts and Mike Winyard of Alto Digital celebrate Flexible's 15th anniversary

A West Midlands vehicle contracts specialist is celebrating the 15th anniversary of the launch of its business with the delivery of the latest batch of new cars to its first ever customer.

Flexible Vehicle Contracts is still supplying vehicles to leading print technology provider Alto Digital - the company's first customer when it was established in 1996.

Over the 15 years that the two companies have operated in partnership, Flexible Vehicles has supplied more than 1,000 cars to Alto Digital, mostly on short-term leases for new recruits as the business has grown.

Phil Roberts, director of Flexible Vehicle Contracts, of Barton-under-Needwood, Staffordshire, said: "It's a sign of the strength of the relationship between our two companies that we are still supplying vehicles to Alto Digital 15 years after we delivered our first car to them.

"I think that says a lot about the levels of service we've delivered over the years and it's why so many of our customers come back to us for vehicles time and time again. We've provided Alto Digital with more than 1,000 cars and they have been a very important customer for us but I like to think the relationship has been mutually beneficial."

He added: "We always react rapidly to their requirements as and when they change. Most of the vehicles we have supplied have been on short-term leases for new recruits while they wait for their long-term car to be delivered. A company of Alto Digital's size also find the short term contracts useful to increase or decrease their fleet size quickly. Our service is aimed at the rapidly evolving business world. Alto Digital's business has grown enormously and we have moved with them."

Alto Digital has a fleet of around 150 vehicles. Facilities manager Mike Winyard recently took delivery at the company's Kingswinford base of the latest new cars from Flexible Vehicles.

He said: "Flexible are a key supplier to me. They provide a diversified product range, at a competitive price. On top of this, where they truly excel, is their customer service. Problems with vehicles happen. I find it is at these times where you find the true strength of a supplier, and in 15 years I have never been let down. Over the years I have recommended Flexible many times and will continue to do so."

Over the last 15 years Flexible Vehicles has supplied more than 20,000 vehicles to business and personal customers across the UK. It has the ability to supply vehicles for periods from three months to four years. Services include contract hire and leasing, personal lease, vehicle finance, vehicle rental, outright purchase and commercial vehicles. Its Flexible Fleet Management system also allows companies to focus on their core business and not become distracted by the everyday problems associated with operating company vehicles and the ever increasing grey fleet vehicles.