Pictured: Chris McCormick
A lifelong Coventry City fan has come home to help the club
reach out to the local business community, using his own
experiences, as well as his professional skills.
Chris McCormick, originally from Nuneaton, has returned to the
area to join the Sky Blues as their new Head of Sales after
spending the past five years based in Manchester and London,
working in the music industry.
Chris, 31, will head up the club's commercial team with the
primary objective of strengthening links with the local business
community and re-engaging with fans similar to himself.
After graduating from university, Chris went on to work for the
Manchester International Festival before setting up his own
business four years ago, where he specialised in brokering
sponsorship for music festivals.
Now he is looking to use those skills and experiences to help
his beloved Sky Blues.
He said: "I wasn't actually looking for a new job but once I was
made aware of the opportunity, and met with chief executive, Paul
Clouting and he explained his vision for the club it was really
hard to turn down the chance to come home and work for the club I
have supported all my life.
"It is different to working in the music industry, the
requirements and the skill-set are much the same but just applied
to a different world.
"My role will involve maximising what we can do for the local
business community and understanding how we can give back to the
area.
"It is important that the club continues to engage with members
of the business community to try and bring everybody together
through their football club."
Coventry City have been Chris's club as long as he can remember
and he believes his personal experiences will help him to deliver
in this new role.
"My dad took me to my first match in 1988 and we beat Sheffield
Wednesday 5-0 at Highfield Road.
"However, I have not been able to get to as many matches as I
would like over the past few years because of work.
"In a way this will help me as we look to engage with people who
have almost become part-time fans, much like myself.
"As everyone knows, times are hard so as well as reaching out to
fans and businesses we must also reward those who have remained
loyal.
"It is fantastic to be back home with my friends and family and
I am really looking forward to tackling this new challenge."