Pictured: Stephen Cook
The UK's leading provider of multi-channel customer experience
solutions has appointed a new Business Development Manager to
spearhead its work in the health sector and emerging commercial
markets such as retail, leisure and hospitality.
Coventry-based Customer Research Technology (CRT) works with
many NHS Trusts in England and Wales, public sector bodies such as
councils and the police, and some of the biggest names on the UK
high street. It provides insight and feedback solutions that meet a
wide range of organisational and business needs.
The appointment of Stephen Cook is an important development -
and supports CRT's strategic goal of broadening its appeal to a
wider customer base.
"Stephen is a great addition to our senior team," commented
Simon Rowland, CRT's Chief Executive Officer. "He has a wealth of
knowledge gained working in blue-chip sales environments that will
be of enormous benefit to CRT.
"I am delighted Stephen has chosen to join us. It's a very
exciting time to be associated with CRT - and the markets we serve.
Meeting the evolving needs of customers is always challenging, and
that's where someone with Stephen's track record has the
opportunity to have a major impact."
The 37-year-old assumes overall responsibility for CRT's
business development work.
"This is a great opportunity for me," said Stephen Cook. "I am
really looking forward to building on the great foundations that
have already been laid by Simon and the CRT team.
"Understanding the needs of customers is an important priority
for all organisations that sell a product or service, yet it's
surprising just how many companies are not in tune with the people
who use their services or buy their products.
"That's were CRT has an outstanding track record. And my goal is
to ensure our feedback solutions are well received by customers in
markets such as retail, health, leisure and hospitality."
Prior to joining CRT, Stephen has held senior sales positions
with a variety of research and technology providers
internationally.
He lives in a small hamlet in Warwickshire and is married, with
three children.