Birmingham's biggest graphics solutions business played a starring role when celebrities including Pixie Lott and Nicole Scherzinger launched Europe's largest shopping centre in London.

The 200,000 visitors at Westfield Stratford City on launch day were greeted by the UK's largest ever banner display which wraps the stunning new Westfield Stratford City next to the Olympic stadium in the East End.

Hollywood Monster was awarded the huge Olympic site contract by Westfield, the latest in a string of high-profile projects it has completed for the retail giant. The £1.45 billion Westfield Stratford City - Europe's largest urban shopping mall with over 300 High Street names and 50 restaurants - was officially launched by pop star Nicole Scherzinger.

Measuring a vast 350 metres by 14 metres the banner display, which has images with a retail theme, was installed at the new Westfield Stratford site by Hollywood Monster's fitting team.

Director Simon McKenzie said: "The banner display looks fantastic and adds to the wow factor at Westfield Stratford City. I was very proud to see all our hard work and expertise demonstrated for the world to see as the launch ceremony took place. It has been an amazing project to be involved with.

"We're used to tackling huge projects, working as we do with various sports stadia and major construction clients, but this is the largest banner display we've ever undertaken. It is possibly the largest ever produced in the UK."

In addition to the record-breaking banner, Hollywood Monster is producing 85 hoardings for the site; 40 vinyl glass wraps and 45 fabric hoardings. A creative team worked for 20 days to produce the banner at Hollywood Monster's Tyseley HQ, and its rope access installation team of 20 positioned it at Westfield ahead of the centre's grand opening on September 13th.  The banner display was printed on a HP Revolution five-metre wide press on 400g per sq/m mesh fabric.

Hollywood Monster has a proven track record of working with Westfield. Earlier this year the business was responsible for creating and producing the circus-ring themed set for the UK premiere of Robert Pattinson and Reece Witherspoon's movie Water For Elephants, which took place at Westfield London. The set included a 27metre broadcast wall and coverings for the circular stage and podiums for the stars to greet their public from.

Hollywood Monster employs around 65 people and works with major companies including Next, Virgin Media, LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Bovis Homes.  Sectors it is active in include commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical. 

Hollywood Monster has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments. For more information, please contact Tim Andrews on 07774 100013.