Midlands based creative agency, Rees Bradley Hepburn has won the
brief to deliver the social media programme for Queensgate Shopping
Centre, Peterborough in a three way pitch.
The RBH team has been tasked with raising awareness of the
Queensgate brand within the social media environment, engaging and
interacting with social media partners; whilst monitoring,
listening and feeding back the views and opinions of local
people.
Phil Drinkwater, Marketing Manager at Queensgate said, "We've
set some challenging targets and RBH is certainly an agency that is
up to the task of delivering some great results for us. In addition
to a great social media proposal, they also demonstrated
comprehensively how we would handle a crisis through social media,
a skill set that is very important for a shopping centre to have in
its arsenal."
RBH launched the Queensgate Facebook page and Twitter feed on
1st September and has just launched the first 'like and win'
campaign.