Pictured: Phil Geary, NBTY Europe's Group Director of
Marketing, with Paul Clouting, CCFC CEO
The transfer window may now be closed until January but that
didn't stop Coventry City Football Club from signing one their
biggest deals of the season.
The Sky Blues have signed up to renew their partnership with
high street health and fitness experts Holland & Barrett. Phil
Geary, Group Director of Marketing at NBTY Europe, H&B's parent
company, and CCFC CEO Paul Clouting, signed the contract which will
see Holland and Barrett remain as the team's official supplier of
sports supplements.
The club's players and coaching staff will continue to use
Holland & Barrett's nutritional and sports products throughout
the 2011/12 Championship campaign, including the popular Precision
Engineered Whey Proteins.
Phil Geary said: "As a locally based business we are keen to
support Coventry City FC. As a lifelong Sky Blues fan myself, I was
thrilled to go along and sign the contract so the players and staff
can benefit from our high quality products to support their fitness
and training regimes.
"The Holland & Barrett Precision Engineered products are
ideal for sports enthusiasts, whether professional or amateur, and
include whey proteins, creatine powder, energy drinks and bars and
it is because of our high quality products that we are chosen by
sports professionals as their supplier of choice."
Paul Clouting said: "We are delighted to continue this
partnership with an internationally renowned company which also has
its headquarters just a few miles down the road from the Ricoh
Arena.
"As a club, we want to be at the heart of the business community
in the region and this deal extends our work with Holland &
Barrett and is mutually beneficial for both parties."
Holland & Barrett's headquarters are based just miles
outside Coventry in Nuneaton. Last year the company moved to new
purpose built premises in the town's Eliot Park development.
Holland & Barrett has three stores in Coventy and one in
Nuneaton where Coventry City FC season ticket holders are entitled
to a 10% discount* on production of their season ticket card.
*The 10% discount does not apply to products or items already in
promotion or sale.