Pictured: David Thacker

Perspektiv, the Nottingham based specialist in data-driven direct marketing, has recently appointed marketing specialist, David Thacker, to their team to boost their capabilities in the key areas of direct marketing and cross media marketing.

David has acquired a wealth of experience working in a variety of marketing roles over the last ten years and boasts key expertise in consumer insight, consumer and market segmentation, data-driven and cross media marketing, for both Business to Business (B2B) and Business to Consumer (B2C) channels.

During this time, David has broadened his marketing knowledge working at Experian Marketing Services handling Mosaic consumer classification, Hitwise, Footfall and Goad maps for major domestic and global retail, leisure and automotive brands. He also had a successful spell at Nottingham Forest Football Club managing advertising, hospitality and online engagement with large corporate businesses and local SMEs. David joins Perspektiv from Micros Retail supply chain where he carried out B2B marketing to international tier one retailers and FMCG businesses.

Of the changing marketing landscape, David says; "Marketing has naturally evolved with a highly targeted and personalised agenda. Companies seeing the highest marketing returns are those that have truly integrated marketing channels and more importantly, analyse every interaction with a customer via every channel and learn from those interactions. Creating a one-to-one communication with a customer, where they feel valued and understood increases brand loyalty and relationship value."

A key element of his new role at Perspektiv will involve overseeing the creation of these highly targeted, one-to-one customer communications as part of both direct marketing and cross media marketing campaigns.