One of the UK's most well-known price comparison websites has
returned to Koko Digital in their efforts to capitalise on the
popularity of their signature character.
Following on from the success of World of Confusion, the first
game produced for them by the Staffordshire advergame developer,
Confused.com asked them to create a new game based on Cara, the
animated character which features in all of their advertising.
The result was Cara's Magic Pocket, a Pacman-style game designed
to raise brand awareness, drive traffic to the Confused.com
website, improve search engine optimisation, and capture user data
for marketing purposes.
The game has already been played more than 850000 times in the
first month since release.
Director Stuart Howarth said: "World of Confusion was a great
success, attracting over seven million plays and achieving a 15%
click-through rate. It also won several awards.
"As well as the viral version of Cara's Magic Pocket, we have
created a Facebook version which will increase the number of
'Likes' on Confused.com's fan page.
"Players will have to 'Like' them before gaining access to the
game, and have the chance to win an iPad 2 once they've registered
their score."
In Cara's Magic Pocket, players control Cara and collect coins
and games, on ten maze style levels ranging from urban to
fairground and beach.
The level designs feature key elements of the products and
services offered by Confused.com, including car insurance, holiday
insurance and utility price comparison.