Pictured: James Ball
Leading recruitment specialist Angel Services Group has selected
inbound marketing consultancy Tomorrow People to take the lead on
its marketing strategy, a move that will give the company a revenue
increase of £80,000 in Year One alone.
The company, which comprises Coburg Banks, Coburg Banks IT and
Response,has quickly established itself as a leader in general
recruitment, IT recruitment and online recruitment solutions. It is
now looking to build on its strong position in the industry with
the proven results offered by Tomorrow People's inbound marketing
approach.
Angel has chosen to work with pioneering inbound marketing
consultancy Tomorrow People because of the benefits offered by
Zoober, the consultancy's unique five-step methodology which has
been proven to add 15% to top line growth, at 60% less cost than
traditional marketing methods alone.
Alistair Norman, Marketing Director at Tomorrow People,
explained:
"We are delighted to have been selected to work with industry
leader Angel Services Group. At Tomorrow People, we map a company's
buying process and build its audience with a 'pull' approach, using
a combination of content marketing, social media and marketing
automation to build a company's reputation and revenue.
Our focus will be to implement this 'pull' approach to marketing
and reposition Angel's services to accelerate pipeline
development."
It is this innovative approach that is set to bring in an
additional £80,000 of additional revenue for Angel in Year
One alone.
James Ball, Director of Angel Services Group, commented:
"We selected Tomorrow People because of the methodology they use
which utilises a technology that totally measures the marketing
activity across all channels and gives us complete visibility.
We had the dilemma of whether to bring a resource in-house or
outsource our marketing activity, but we would need a massive team
to get even close to the skills required to deliver the results and
the packaged offering that Tomorrow People are providing us
with."
For more information, contact Sookie Shuen, on 0121 753 4499 or
by email at Sookie.shuen@tomorrow-people.com.