Pictured: Ann Parkes (left) with Store Manager, Stuart Brain (middle) and Chief Executive of Midcounties Co-operative, Ben Reid (right)

Britain's newest energy supplier Co-operative Energy has signed up its landmark 10,000thcustomer just 12 weeks after its official launch.

The new-to-market gas and electricity provider that has pledged to give its customers a fair deal with a single tariff and transparent pricing welcomed Ann Parkes of Dudley as its 10,000th customer this week.

Mrs Parkes said: "I switched to Co-operative Energy because I like their straightforward approach. The prices are competitive and, as a co-op member, I know I'll earn points on all my energy spending."

The news marks a highly successful start for Co-operative Energy and according to Ben Reid, the Chief Executive of Midcounties Co-operative, the driving force behind Co-operative Energy, underlines the public appetite for new and fair energy providers. He commented: "We're delighted to sign up our 10,000th customer so soon after launching. It proves that our straightforward approach and competitive pricing is popular.

"The British energy consumer has suffered from complex tariffs and confusing pricing for far too long. With Co-operative Energy we're putting our values of trust and honesty back into the energy industry."

Ben Reid presented Mrs Parkes with a hamper of Co-operative food to celebrate the milestone connection.