Pictured: Simon Dunmore with Suk Aulak, head of office at Chantrey Vellacott DFK in Birmingham, at The Deli at Edgbaston on Highfield Road

An award-winning Birmingham grocer is expanding in Edgbaston with the opening of a new store. 

Simon Dunmore is set to launch The Deli at Edgbaston at 21 Highfield Road in late September - and the accountants who advised him on the deal won't have to go too far to get a good lunch! 

Chantrey Vellacott DFK moved to its new offices at 35 Calthorpe Road following a £1 million refurbishment in June. 

And just two months on, Dunmore is building on the success of The Grocer at Edgbaston store at Templefield Square, with the opening of the 1,400 sq ft outlet next door to the accountancy firm. 

Dunmore said: "When Chantrey Vellacott decided to move onto Calthorpe Road it drew my attention to this building next door and, having discussed our plans for the deli with Suk Aulak at the firm, we both came up with the idea to try to open up here at the same time. 

"We've got a two-tier plan for the new store and the concept is unique for the area as I don't think there's anything like this in Edgbaston.

"The first stage will see us concentrating on the upmarket sandwiches and salads market using quality ingredients sourced locally, so very much building on what we have achieved at The Grocer over the last six years. 

"Production of the sandwiches and salads will be switching from the store at Templefield Square and we'll also be building on the catering service we offer to businesses across Edgbaston.

"The second stage will then be the opening of a restaurant on the site, which will probably happen in late November.

"There's a big buzz about the opening and we can't wait to complete the fit out and get going." 

Suk, head of office at Chantrey Vellacott DFK in Birmingham, said the strong reputation of The Grocer - runner-up in the Guardian's Independent Retailer of the Year 2011 Awards - will serve the new venture well. 

"The success of The Grocer has been built on the foundations of selling top- quality food produced locally and The Deli at Edgbaston will build on this and I've got no doubt it will prove to be just as popular," he said. 

"Simon has been looking to expand the business for some time and we're pleased to be supporting him with financial planning and advice. 

"We're looking forward to the opening in late September - especially as we won't have to go far at all to get a good lunch!"