Pictured: Andrew Bullingham
MX Group, the leading UK shower tray and shower accessory
manufacturer and a major player in the thermostatic mixer shower
and electric shower sectors, has announced further growth in its
core markets through the acquisition of Aquatora, an exciting and
established business based in Dewsbury, West Yorkshire, best known
for its Storm shower tray range and its AquaDek wet room products.
The entire share capital of the company was acquired for an
undisclosed six figure sum.
Former owner of Aquatora, Andrew Bullingham, well respected in
the sector, joins the MX-Group as Commercial Director as part of
the deal. He will work closely with Robert Johnson, MX's Sales
Director, and between them they will be responsible for all Group
sales. The Aquatora name will survive the acquisition with
the business continuing to be run independently. The MX-Group has
plans to invest in and build the brand in the coming months, with
the current imported shower tray range from China being rapidly
replaced by UK manufactured trays, to add essential quality and an
additional range of sizes to the brand.
Supporting the newly acquired business, MX Group's Dominic
Condon has been promoted to the role of National Sales Manager for
Aquatora.
"With more than 7 million products or components already heading
out onto the market each year, we are a company to reckon with,"
says MX-Group chairman Bernard Robinson. "We're rightly proud of
our place in the sector and the quality of the products we produce.
The acquisition of Aquatora and the appointment of Andrew
Bullingham, strengthens our already strong grip on the shower tray
sector and offers us an advanced entry point into the wet room
marketplace."
"I'm delighted to be joining the MX-Group which has an excellent
reputation for quality and innovation in our marketplace," says
Andrew Bullingham. "It's strong in a number of channels and I
believe the Aquatora brand and my involvement will help MX-Group to
service a number of new channels, allowing the Group to sell its
excellent range of products across a far wider spectrum of outlets
than is currently the case. These are exciting times for MX and I'm
very pleased to be a part of it."
Exciting times indeed, with the imminent launch of a new range
of shower screens and enclosures, and other product launches later
in the year.