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Toys 'R' Us prepares for brand new store in Birmingham

Toys 'R' Us, Britain's Biggest Toy Megastores, are set to open a brand new store in Birmingham next month. 

The arrival of Toys 'R' Us is yet another major store to re-ignite interest in the rejuvenated St Andrews Shopping Park, situated in the heart of Birmingham, one minute from Bordesley Circus on the Ring Road (A4540) and just to the east of the City centre. 

Britain's Biggest Toy Megastores plan to open their new store in St Andrews Shopping Park on Thursday 8th September celebrating with a Grand opening Event on Saturday 10th September.

Birmingham's' friendly new store will be completely dedicated to toys, bikes, video games, educational learning toys, electronic gadgets and a stunning collection of baby products. The new store, which is an incredible 20,000 square feet, will create around 50 new jobs.

The store plans to have the biggest range of this years hottest Christmas must-haves including Disney Cars 2, Lego, Transformers, interactive best friend Fijit, Power Rangers, Samurai, Hello Kitty and Barbie Hairtastic Salon to name just a few.  

And it's not just toys, the store will be a favourite for games consoles and video games including PlayStation 3, Xbox 360 and Nintendo 3DS, plus Toys 'R' Us will have new and old favourites including Skylanders, Mario and Sonic games. Music fans and movie lovers will have a choice of  I-Pods, MP3 players, Karaoke Machines and portable DVD players to choose from as the store has so many exciting ranges planned.

The Family Bike Centre will stock all styles of mountain bikes, road bikes and popular children's battery powered ride-ons and toddler trikes. Expert and knowledgeable Product Advisors will be on-hand to give helpful advice and a FREE bike building service if required.  There will also be a large selection of outdoor play equipment.

New parents and expectant mothers will also find a vast selection of baby products available within the Babies R Us section of the store with car seats, buggies, travel systems, cots, highchairs and bedding - everything a new Mum could ever need.

Jackie Pointon, the new Store Manager at Toys 'R' Us, St Andrews Shopping Park said, "At the moment, the store just has four walls, a roof and a floor, we will really work hard over the next few weeks to get the store fully fitted and stocked up".

Mike Coogan, Toys 'R' Us Marketing Director said "This is a multi-million pound investment for us, its great to be coming back into the heart of Birmingham and we are looking forward to giving new and old customers a one-stop shop for everything for the family.  We are delighted to be opening our latest and most modern of all our stores in Birmingham".

"This family megastore promises to offer the hottest toys and games making it an ideal fun and entertainment store in Birmingham, it's a true 21st century families' store with an amazing array of products for kids from 0 to 90''.

 

 

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Article published by Midlands Business News on 24 August, 2011

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