The team at Rocket, the Northampton-based marketing agency, decided to get into the balloon festival mood as they celebrated the launch of their PR department this week. Rocket has extended its team of marketers and designers with a new in-house PR department to deliver top-marks PR activity for a wide range of their clients.

The initial idea was to launch the four-foot balloons into the skies of Northampton, but Rocket opted to hand the giant letters out to the on looking crowd, delighting the kids that were hanging out at the Guildhall. 

Neil Thompson, managing director of Rocket, said: "We've been handling PR for several years but the time was right to expand to a fully dedicated team to formalize the offering. Exciting times!"

New head of PR, Karen Thurlow, commented: "It's an incredibly exciting time to have joined Rocket. The company is currently experiencing rapid growth and its a fun, innovative company achieving great things. Branching out to PR fits perfectly with what Rocket is all about - a creative and strategically focused agency with an eye for a good story to tell. "