Voice, the Derby based union for education professionals, has launched a new website for its members that has been designed by East Midlands based marketing agency Perspektiv.

Voice has a strong membership of various education professionals throughout the UK with each requiring access to different information.  The website has therefore been designed and developed in a way which enables the content to be dynamic and personalised to each member so that they only see information relevant to them.

Although detailed records of membership data has always been captured, it has not been used to its full potential until now. We have streamlined the online application form which requires members to input information about education sector, geographical location etc. This data is then used to personalise the content that the member sees when they log in.  As the site is preference driven, members can still access other information with the content seen capable of being expanded or reduced depending on what is required via a simple interface.

The new site is easy to use and navigate, is dynamic in terms of the content and also serves to reinforce the image of Voice as a modern union. 

Perspektiv has been working with Voice for almost three years.  Back in 2007 the company was appointed to help the union reposition itself.  This resulted in the creation of the new name - Voice, followed by a fresh corporate identity and marketing collateral.  Perspektiv also created an interim website for members to use whilst the development of the new permanent site took place.

"This was the final piece of the jigsaw in the rebrand and now gives Voice a complete set of integrated communications," said Chris McGillan, Senior Account Manager at Perspektiv.

"It's great to have a website that reflects the personal service that we offer our membership," said Philip Parkin, General Secretary of Voice.