Smith & Brooks, one of the world's leading licensing companies specializing in

children's fashion clothing is celebrating its 25th anniversary. The wholly

owned subsidiary of Brands Holdings (the licensing / wholesale division of

retail giant SportsDirect.com) is a UK-based company that has firmly

established its position as one of the top licensing companies.

Formed in 1986, the company was established as a branded apparel

company but following changes within the apparel industry, the business has

evolved over the years to become 100% licensed childrens' clothing. Smith &

Brooks has developed and maintained relationships with licensing giants such

as Disney, DreamWorks, Hasbro, Mattel and SEGA whilst managing the

licensing for a number of top brands including Disney Princess, DC Comics,

Nintendo and Thomas the Tank Engine, to name just a few.

Over 95% of the company's business is with UK retailers, supplying most of

the UK High Street including George @ ASDA, BHS, Debenhams, Next and

Tesco. In the financial year 2010/11 sales exceeded 4.6 million units.

Mark Segalov, Managing Director says, "Smith & Brooks is an excellent

example of Darwin's Theory of Evolution…….. after 25 years in the branded

clothing industry commencing in menswear then moving into childrenswear,

and ultimately spending 13 years in licensed children's fashion clothing, we

have delivered over 120 million licensed/branded garments. Smith & Brooks is

still constantly evolving, looking to achieve its goal of satisfying the children's

aspirations, yet still delivering affordable fashion with parental consent."

The company's dedication to evolution is underlined by the recent launch of

Smith & Brooks footwear division.