Pioneering inbound marketing consultancy Tomorrow People has
launched Zoober, its unique five-step methodology, to UK
companies.
The launch gives businesses an alternative approach to marketing
proven to add 15% to top line growth, at 60% less cost than
traditional marketing methods.
The unusual name is appropriate for a proven, but innovative
methodology that guarantees companies a global presence within only
90 days. Zoober combines Content Marketing, Marketing Automation
and Lead Nurturing to help companies to grow their revenue and
customer base in five steps: Listening, Creating, Engaging,
Transforming and Growing.
Tomorrow People recently redeveloped from a highly successful
design & communications agency into a consultancy which
specialises in bringing its pioneering approach to small and medium
sized businesses. The launch of Zoober was inspired by recent
changes in marketing and its ability to offer businesses a
measurable return on investment. Tomorrow People have worked in
conjunction with their clients to develop the process.
One of the companies benefiting from the five-step Zoober
approach is Badges Plus, whose Associate Director, Robert James,
commented:
"The expert help we're getting from Tomorrow People has already
seen us benefit from an increase in sales of 15% and has helped us
win our biggest contract to date to the value of
£700,000."
Alistair Norman, Sales & Marketing Director at Tomorrow
People, explained:
"Organisations have traditionally focused on a selling (push)
approach to marketing with advertising and direct marketing being
the intrusive and expensive approach - or have just bolted social
media on to their traditional marketing approach.
By adapting to the new platforms and the latest technology,
Tomorrow People map a company's buying process and build its
audience, through informative, interesting content to nurture its
communities to the point when they are ready to buy. This 'pull'
approach builds a company's reputation and revenue and is 60% more
cost effective than any outbound approach."
Business-owners can learn about the benefits of the Zoober
approach in a series of online events hosted by Tomorrow People
from July.