Flint Bishop

Visitors asked to follow green example set by the NEC

Pictured above: The NEC's Cleaning Manager Paul Jenkins checks out the new Envirobins with Gary Mills of Leafield Environmental

 

The NEC is leading by example on a new recycling policy - by recycling its bins!

Visitors and exhibitors at the NEC in Birmingham are being encouraged to think green and separate their recyclable waste from general waste. The venue needed new bins to be able to offer the environmentally-friendly service - so the company decided there was no better way to kick-start the campaign than having the old bins removed and recycled.

Out went 400 bins to be sent through a chipper, then processed and moulded into 400 new 'Arena Envirobins'.

The bins, which were custom designed with the help of the NEC team, were first used at Sustainabilitylive! - an event that brought together five leading environmental exhibitions and attracted more than 9,000 visitors to the NEC in 2011.

Hailed as the most successful and impressive Sustainabilitylive! to date, the event, which featured the majority of the water, energy, environment and sustainable business sectors and recorded a six per cent increase in attendance, was also a perfect launch pad for the NEC's latest green initiative.

The Arena Envirobins, which are produced by Leafield Environmental, were designed with events in mind. The NEC's bins can be stacked, moved and branded, they will sit flush against walls, and they weigh less than 7kg and feature a 95-litre capacity.

With more than two million visitors to 125 exhibitions every year, the venue needed a flexible, transportable and stackable solution to its commitment to recycling in public areas.

Kathryn James, Managing Director at the NEC, said: "We take our responsibility to reduce the negative impact of our operation on the environment very seriously.

"While our recycling aims are ambitious, we are positive that the commitment of the entire Group, together with the support of our visitors and partners, will drive us towards this goal."

Two bins make up the simple new system: one bin takes all recyclable items such as plastic bottles, paper, coffee cups and glass, and one bin is for general waste and all items that cannot be recycled.

Gary Mills, Areas Sales Manager of Leafield Environmental, said: "The NEC has been a valued client for a number of years. When they approached us with their exciting plans and ideas to collect and recycle a greater proportion of the waste generated by visitors to events, we were delighted to help. 

"Working with the NEC's Cleaning Manager Paul Jenkins and his team we have been able to design and manufacture this Arena Recycling Bin specifically to meet their needs of flexible use, stacking and storage. In addition, the fact that Leafield Environmental was able to recycle the old NEC bins and use the material in the new product means that there has been no landfill waste impact from the transition."

The recycling scheme is one of a raft of current projects and future ideas by the NEC Group to help reduce the negative impact of its operations on the environment.

The Group, which operates the NEC alongside other venues the LG Arena, the ICC and the NIA, invested £330,000 in 2009 to open a dedicated recycling plant at the NEC and the plant now diverts around 1,500 tonnes of rubbish away from landfill every year.

A recycling campaign already underway within the NEC Group's catering company Amadeus has been hugely successful, with 38 per cent of catering waste recycled in the first three months; the impressive figure includes around 34,000 glass bottles, enough packaging waste to have prevented an estimated 32,000 cubic metres of CO2 escaping into the atmosphere, and enough cardboard to have saved 85 trees.

The Group aims to recycle 50 per cent of all NEC site waste by 2014. 

 

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Article published by Midlands Business News on 20 July, 2011

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