Pictured above: (l-r) Richard Beevers, Twycross Zoo's Joanne Quimby and Holly Jones and Julie Fouad from Katie Bard recruitment

Senior staff at Twycross Zoo got their teeth into a branding workshop held by guru Richard Beevers at the popular Midlands attraction.

The event was held by the zoo in partnership with Katie Bard recruitment and looked at the theory and practice of developing a successful brand.

Beevers is one of the UK's leading consultants and speakers on marketing and leadership and has advised organisations such as Ford, Greene King and Rentokil. 

Twycross Zoo director Suzanne Boardman said the event proved to be extremely valuable for the organisation's executive team. 

"In any business it is extremely important that everyone involved within an organisation really buys into the brand, both personally and professionally," she said. 

"Richard Beevers is an expert in his field and the event was useful for our team to look at how successful brands have been made and maintained. 

"We are committed to investing in the development of the brilliant team we have here at the zoo and I think everyone who took part found the exercise to be beneficial, particularly our new members of staff who have joined us recently." 

Julie Fouad, of Katie Bard recruitment, which is part of the Angela Mortimer Group and has its Birmingham office in Waterloo Street, added: "Although Twycross Zoo has long been one of the UK's top zoos the organisation is constantly striving to develop its offering and standing as one of the best places in the world to both visit and work.

"We have forged a strong relationship with Suzanne Boardman, Joanne Quimby and the executive team at the zoo and we were delighted to introduce them to Richard Beevers who we have also worked successfully with over the last few years."