Birmingham-based marketing agency Traffic has launched a
100-site, movie-themed outdoor advertising campaign for South
Birmingham College.
The ads are being rolled out across Birmingham during July and
August to promote 2011 summer enrolment.
The creative features students set against an action
movie-themed backdrop with the line 'The story of your life -
create your own ending'.
The campaign will run across billboards, bus shelters and phone
boxes in the city centre and across South Birmingham.
The ads will run parallel with radio advertising that will air
on local stations during July and August.
Speaking on the launch of the campaign, Mark Knight, Head of
Marketing at South Birmingham College said:
"The summer campaign aims to encourage prospective students to
take charge of their own destiny by studying at South Birmingham
College. To get this message across we wanted to break from the
norm of traditional campaigns and create real impact. The campaign
is a head-turner and positions us as college where people can
improve both their career and lifestyle prospects".
Phil Elwell, Director at Traffic said:
"This has been a really exciting campaign to work on. With the
further education sector becoming increasingly competitive, we
wanted to find a theme that would really connect and engage with
the audience. The movie genre is instantly recognisable and will
encourage prospective students to find out more about summer
enrolment both on and offline".