Licensees can pick up valuable advice on how to build their business and increase profits thanks to a new magazine.

Freehouse, produced by award-winning publishers Summersault Communications, is a new business-to-business publication delivered to the 25,000 independent licensees across the UK.

It provides practical business advice to help readers increase their profits, along with top tips and exclusive industry insight supporting publicans in making the big decisions in how their pub is run.

The magazine will cover food and drink, promotions, marketing and equipment in a vibrant format with easily digestible material, unavailable elsewhere.

The full colour 44-page magazine, edited by experienced pub industry journalist Tim Hampson, Chairman of the British Guild of Beer Writers, is published bi-monthly.

The first edition, published in September-October 2011, looks at how licensees can boost profits by serving better quality food to customers as well as preparing for Christmas, as well as the best advice on outdoor shelters for smokers.

Future editions will include features on how to spice up a menu with flavours from around the world, how to save cash and energy, social networking, outside space options and developing wine and cocktail lists.

Gail Franks, managing director at Summersault Communications, comments:

"Freehouse magazine enables licensees to get the latest updates on key industry issues as well as valuable advice on how to boost their business and meet the needs of customers.

"We're confident it will prove to be an insightful and dependable magazine for independent licensees across the country, promoting innovative and fresh ideas in every edition."

For more information about Summersault Communications, please visit their website here: www.summersault.co.uk