Pictured above: Bryan Banbury, Russell Scanlan's Managing Director

Russell Scanlan, one of the UK's leading independent insurance brokers and risk managers, have [30th June 2011] revealed new company branding. This comes as part of the firm's ongoing move to position itself as a progressive, modern and high performing company entering the next phase of its growth and development.

Despite the tough economic climate, Russell Scanlan - which has offices in Nottingham and Leicester - has gone from strength to strength over the past few years. It was the focus of a successful management buyout (MBO) in 2007 and since then, has grown substantially, increasing its turnover by 16.8% to an estimated £1.9m. The firm has also increased the amount of money currently going through its books (gross written premium) to £13m, £800,000 of which was generated through the Leicester office.   

Over the past four years, core commercial insurance services have accounted for the most significant rise in company activity. The private client division has also grown, with over 60% of its activity coming from high net worth customers. Uptake of services for small and medium sized enterprises has also been high, particularly in niche sectors such as micro-breweries, museums, galleries and garden allotments. 

As Bryan Banbury, Russell Scanlan's Managing Director, explained: "We continue to be one of the most successful insurance brokers in the UK. Our strong performance is down to our independent status and flexible structure, as it means we can move swiftly to exploit a gap in the market and develop new products and services to address it."

Russell Scanlan continues to grow its client base and has ambitious expansion plans - as highlighted through the opening of a new Leicester office in 2009. However prior to their full implementation, the company is keen to better communicate its established strengths to existing and new clients, and it was this that prompted the rebrand exercise.  

Bryan continued: "We have an enviable business heritage having been established in Nottingham for 130 years, but it is critical that we are receptive to change and move with the times. We needed the new brand to capture our offer as an innovative and cutting edge firm. Russell Scanlan now has the look and feel of a company that has renewed energy and is ahead of its game in the fast paced commercial environment in which it functions."

The full extent of Russell Scanlan's sharper, cleaner and bolder brand and identity includes new signage across its offices, a revamped website and updated literature. The website in particular is viewed as a critical component of the rebrand, since it will be the first port of call for potential new clients. 

Bryan said: "We have an exceptionally loyal customer base which continues to grow with us. But we also need to make it as easy as possible for new clients to research us before approaching us to do business. Our refreshed website, now incorporating social media channels, provides the tools to enable them to do exactly this. It also promotes Russell Scanlan's credentials, emphasising the firm's traditional values and proven track record, as well as selling the skills and expertise of the people behind the brand."  

Russell Scanlan operates within the highest set of professional standards and is a member of Unitas, the leading alliance of independent insurance brokers throughout the UK. The firm is also authorised and regulated by the Financial Services Authority. 

Bryan concluded: "Our new brand hits the right balance for us. It captures our fresh and dynamic business approach, stamps our authority on the market, and affirms our reputation as a modern and professional company that's one of the best in its field."